Psychologist Howard Friedman studies the most elusive of qualities : charisma, a concept closely tied with passion. In The Longevity Project, Friedman reveals the astonishing results of a groundbreaking study on the subject.
First, Friedman devised a questionnaire meant to categorize low charisma individuals and high-charisma people. The survey includes questions such as " when I hear great music my body automatically starts moving to the beat, " or "At parties, I'm the center of the attention," and , " I am  passionate about the job I do." The respondents had a range of options from "not very true" to "very true." The average score was 71 points( top scorers registered about 117 points). The study separated the magnetic personalities from the wallflowers. Friedman calls it the Affective Communications Test (ACT), intended to measure how well people can send their feeling to others. Friedman, took up it one step further.
Friedman chose dozen of people who scored very high on the test  and others who scored very low. He then gave them a questionnaire and asked them how they felt at the moment, High scorers and low scorers were  then placed in a room together. They sat in the room for two minutes and couldn't speak to one another. After the time was up they were asked to fill out another questionnaire to gauge their mood. Without saying a word, the highly charismatic individuals were able to affect the mood of the low charismatics. If the highly charismatic person was happy, the low charismatic would report being happier, too. It did not, however work the other way around. Charismatic people
smiled more and had more energy in their nonverbal body language. They exuded joy and passion.
         Friedman's study showed that passion  does indeed rub off on others. People who did not communicate emotionally (little eye contact, sitting stiffly, no hand gestures) were not early as capable of influencing and persuading others as high charismatics.


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