Break Down The Wall With Story

Stevenson spoke for five minutes before he introduced his first statistics about how many people are incarcerated in U.S prisons and the percentage of those who are poor and /or African-American.
Data Supported his thesis, but a story took up the first one-third of his presentation.
it wasn't just any story, either. Stevenson purposely chose to tell a story made it easy for his audience for connect with him on a personal and emotional level.
"You have to get folks to trust you, " Someone told me. "If you start with something too esoteric and disconnected from the lives of everyday people, its harder for people to engage. I often talk about the family members because most of us have family members that we have a relationship to.

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