Secret 2: Master the Art of Story telling

Tell Stories to reach people's hearts and minds
      Why it works: Bryan Stevenson, the speaker who earned the longest standing ovation in TED history, spent 65 percent of his presentation telling stories. Brain scans reveal that stories stimulate and engage the human brain, helping the speaker connect with the audience and making it much more likely that the audience will agree with the speaker's point of view.

"Stories are just data with a soul"


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